Monthly Archives: March 2011

Trading Places – Trade Shows

Trade shows are am important marketing and sales activity in life science research. They provide important branding and lead generation opportunities. The prospects are pre-qualified by their attendance at the show or meeting, and we have the opportunity to speak … Continue reading

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Death by Powerpoint

There is something diabolical about MS Powerpoint. You start to put together a presentation on your solution for a client or prospect, then the next thing you know you have 35 slides with 12 bullet points on each one plus … Continue reading

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