About Fresh ThinkingThis is our approach to building value and driving revenue growth. We stand outside the box and look at the possibilities to achieve your goals. You can learn more about the Fresh Thinking approach to sales and marketing success in the laboratory and life sciences from these blog posts.
Category Archives: Communiications
How many times have we had sales prospects that were just inconvenient to visit? We all have times when the day was late, we were having a busy week, we spent too many nights traveling and wanted to get home … Continue reading
Communication with prospects and customers is a key challenge for life science sales professionals today. We all have too many emails, too many Tweets and too many phone calls to make. How can we be efficient and manage our time … Continue reading
Life science researchers are inundated by messages offering better research, faster results, improved reliability, etc. These messages come in print, at trade shows, via email, through webinars, ads on websites, on Facebook pages and in Tweets. How much of our messaging efforts go into optimizing the medium (email, Facebook, Twitter) compared to actually preparing the message? Are we losing our messages in the medium? Let’s look into this. Continue reading