About Fresh Thinking
This is our approach to building value and driving revenue growth. We stand outside the box and look at the possibilities to achieve your goals. You can learn more about the Fresh Thinking approach to sales and marketing success in the laboratory and life sciences from these blog posts.Blog Archives
- May 2012 (1)
- February 2012 (1)
- November 2011 (1)
- September 2011 (1)
- July 2011 (1)
- June 2011 (1)
- May 2011 (1)
- April 2011 (1)
- March 2011 (2)
- February 2011 (3)
- January 2011 (4)
- December 2010 (4)
- November 2010 (4)
Category Archives: Marketinng
What’s the message?
Life science researchers are inundated by messages offering better research, faster results, improved reliability, etc. These messages come in print, at trade shows, via email, through webinars, ads on websites, on Facebook pages and in Tweets. How much of our messaging efforts go into optimizing the medium (email, Facebook, Twitter) compared to actually preparing the message? Are we losing our messages in the medium? Let’s look into this. Continue reading
Posted in Communiications, Marketinng, Sales
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Marketing Content
We hear a lot about content in marketing for life science research. The goal being to provide our prospects and customers with the information they need about our solutions, when they need it, where they need it and in the … Continue reading
Bandwidth
It is true when they say “less is more”, in this case we are referring to marketing of life science research products. While it sounds counter-intuitive, and may fly in the face of the conventional wisdom, there are compelling reasons … Continue reading
Posted in Advertising, Communiications, Marketinng, Social Media
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