About Fresh ThinkingThis is our approach to building value and driving revenue growth. We stand outside the box and look at the possibilities to achieve your goals. You can learn more about the Fresh Thinking approach to sales and marketing success in the laboratory and life sciences from these blog posts.
Category Archives: Social Media
Twitter, Facebook, Linked-In and all social media
We hear a lot about content in marketing for life science research. The goal being to provide our prospects and customers with the information they need about our solutions, when they need it, where they need it and in the … Continue reading →
It is true when they say “less is more”, in this case we are referring to marketing of life science research products. While it sounds counter-intuitive, and may fly in the face of the conventional wisdom, there are compelling reasons … Continue reading →
What’s the attention span of our prospects and customers – the life scientists and researchers who use our solutions? How much time do they have to learn about the value of our solution to their needs? This depends of course … Continue reading →