Category Archives: Social Media

Twitter, Facebook, Linked-In and all social media

Marketing Content

Posted on September 24, 2011 by Centine Advisors

We hear a lot about content in marketing for life science research. The goal being to provide our prospects and customers with the information they need about our solutions, when they need it, where they need it and in the … Continue reading →

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Bandwidth

Posted on July 31, 2011 by Centine Advisors

It is true when they say “less is more”, in this case we are referring to marketing of life science research products. While it sounds counter-intuitive, and may fly in the face of the conventional wisdom, there are compelling reasons … Continue reading →

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Attention Span

Posted on May 19, 2011 by Centine Advisors

What’s the attention span of our prospects and customers – the life scientists and researchers who use our solutions? How much time do they have to learn about the value of our solution to their needs?  This depends of course … Continue reading →

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