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	<title>Fresh Thinking Blog</title>
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	<description>Sales &#38; Marketing Success for Life Science and Laboratory Products Suppliers</description>
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		<title>The Extra Bit</title>
		<link>http://centine.com/blog2/2012/05/28/the-extra-bit/</link>
		<comments>http://centine.com/blog2/2012/05/28/the-extra-bit/#comments</comments>
		<pubDate>Mon, 28 May 2012 20:17:07 +0000</pubDate>
		<dc:creator>Centine Advisors</dc:creator>
				<category><![CDATA[Communiications]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://centine.com/blog2/?p=505</guid>
		<description><![CDATA[How many times have we had sales prospects that were just inconvenient to visit? We all have times when the day was late, we were having a busy week, we spent too many nights traveling and wanted to get home &#8230; <a href="http://centine.com/blog2/2012/05/28/the-extra-bit/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>More or Less&#8230;</title>
		<link>http://centine.com/blog2/2012/02/05/more-or-less/</link>
		<comments>http://centine.com/blog2/2012/02/05/more-or-less/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 14:27:26 +0000</pubDate>
		<dc:creator>Centine Advisors</dc:creator>
				<category><![CDATA[Communiications]]></category>
		<category><![CDATA[Sales]]></category>

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		<description><![CDATA[Communication with prospects and customers is a key challenge for life science sales professionals today. We all have too many emails, too many Tweets and too many phone calls to make. How can we be efficient and manage our time &#8230; <a href="http://centine.com/blog2/2012/02/05/more-or-less/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>What&#8217;s the message?</title>
		<link>http://centine.com/blog2/2011/11/17/whats-the-message/</link>
		<comments>http://centine.com/blog2/2011/11/17/whats-the-message/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 14:52:03 +0000</pubDate>
		<dc:creator>Centine Advisors</dc:creator>
				<category><![CDATA[Communiications]]></category>
		<category><![CDATA[Marketinng]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://centine.com/blog2/?p=467</guid>
		<description><![CDATA[Life science researchers are inundated by messages offering better research, faster results, improved reliability, etc. These messages come in print, at trade shows, via email, through webinars, ads on websites, on Facebook pages and in Tweets. How much of our messaging efforts go into optimizing the medium (email, Facebook, Twitter) compared to actually preparing the message? Are we losing our messages in the medium? Let's look into this. <a href="http://centine.com/blog2/2011/11/17/whats-the-message/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Marketing Content</title>
		<link>http://centine.com/blog2/2011/09/24/marketing-content/</link>
		<comments>http://centine.com/blog2/2011/09/24/marketing-content/#comments</comments>
		<pubDate>Sat, 24 Sep 2011 13:13:40 +0000</pubDate>
		<dc:creator>Centine Advisors</dc:creator>
				<category><![CDATA[Communiications]]></category>
		<category><![CDATA[Marketinng]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://centine.com/blog2/?p=452</guid>
		<description><![CDATA[We hear a lot about content in marketing for life science research. The goal being to provide our prospects and customers with the information they need about our solutions, when they need it, where they need it and in the &#8230; <a href="http://centine.com/blog2/2011/09/24/marketing-content/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Bandwidth</title>
		<link>http://centine.com/blog2/2011/07/31/bandwidth/</link>
		<comments>http://centine.com/blog2/2011/07/31/bandwidth/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 13:46:34 +0000</pubDate>
		<dc:creator>Centine Advisors</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communiications]]></category>
		<category><![CDATA[Marketinng]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://centine.com/blog2/?p=433</guid>
		<description><![CDATA[It is true when they say &#8220;less is more&#8221;, in this case we are referring to marketing of life science research products. While it sounds counter-intuitive, and may fly in the face of the conventional wisdom, there are compelling reasons &#8230; <a href="http://centine.com/blog2/2011/07/31/bandwidth/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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